Smart Ways to Use Your Craft Business Cards

Get more mileage out of your business cards with these tips on handing out business cards from the CreativeLive blog.

For any business owner, a business card is an affordable and valuable promotion tool. That one small piece of paper contains all the information a person needs to get in touch with someone. If you run a craft business, your business card contains a very important piece of information: your website.

Affiliate_Leaderboard_Sale_Announcement_728x90

But all of the hard work you put into your business card design will be for nothing if they stay in their box. Here are a few ways you can get your information in the hands of the customers who will buy your products.

Include One with Each Shipment

While many of your online customers will toss their packaging away, a business card adds a professional touch. A few customers will keep the card and even those who don’t will see your branding one more time. If you sell through a marketplace like eBay or Etsy, a business card is essential to encouraging customers to buy from your store the next time they want an item. If they give one of your crafts as a gift, they may even include your card, sending a customer who previously wouldn’t have purchased from a marketplace to your shop.

Display at Local Businesses

Whether you sell your items locally, online, or a combination of both, small local businesses will sometimes let you display your business cards at the point of sale.

Sell to retailers? Consider asking the shop owner to display your business cards.

Focus on expanding your reach by also displaying at noncompeting businesses. Dry cleaners, tailoring shops, restaurants and bakeries, and bookstores are ideal for putting your business cards on display. Grocery stores, libraries, and tourist information centers may allow local business owners to pin their business cards to a bulletin board. Search for those opportunities in your community.

Distribute at Craft Fairs

Craft fairs bring some of the best potential customers directly to you. They already establish an interest in crafts by being at the fair. Set up a display of your cards and encourage everyone who stops by to take a few to hand out to their friends. If you give out free samples, attach your business card to direct people to buy from your website. Include your business card in the bag with any purchase to possibly turn a one-time craft fair purchaser into a loyal visitor to your online store.

Don’t Leave Home Without Them

Opportunities to hand out your business card come at unexpected times. You may run into an old friend at the grocery store or strike up a conversation with the technician at your veterinarian’s office. By having a handful on you at all times, you’ll be able to turn any conversation about your crafts into a future sale. It might even pay off to carry an extra display holder around in case you find a local business that might agree to set them out for you.

If you’ve created a visually-appealing business card that clearly represents your brand, you’ll find customers are naturally drawn to it. Find every opportunity to get your card in the hands of potential customers and you’ll discover that sales increase.

The post Smart Ways to Use Your Craft Business Cards appeared first on CreativeLive Blog.


Learn how to Dial in the “Neve Sound”

5 Minute Tips - Neve

Learn how to Dial in the “Neve Sound”

Posted by Darrin Fox on May 9, 2016 1:47:42 PM PDT

The punch and musical character offered by the Neve EQs, compressors, and preamps have left their mark on legendary pop, rock, and hip-hop, albums for over 40 years.

From gloriously colored, to more transparent textures, learn how to employ various Neve flavors with these UAD 5-Minute Neve Tips videos.

Visit the online store

var App = angular.module(‘app’, []);

App.controller(‘ArtistCtrl’, function($ scope, $ sce){

$ scope.page_title = “5-Minute UAD Tips: Reverb”;
$ scope.video_height = ‘400’;

$ scope.videos = [
{
“title” : “Neve 88RS Channel Strip Collection”,
“desc” : “Famous for its stunning analog clarity, the 88RS is Neve’s premium large-format analog console. In this video, learn how to use the Neve 88RS Channel Strip Collection and harness the 88RS’s transformer-based mic preamp and legendary Formant Spectrum EQ and Dynamics sections to punch-up drums, shape vocals, and track pristine guitars. Learn More”,
“vid_url” : $ sce.trustAsResourceUrl(“https://www.youtube.com/embed/t0hlSE_5tjk”)
},
{
“title” : “Neve 1073 Preamp & EQ Plug-In Collection”,
“desc” : “The Neve 1073 Preamp & EQ Plug-In Collection incorporates all 10 clipping points from the iconic hardware’s preamp and EQ circuitry, delivering trademark clarity, bite, and harmonically rich class-A saturation. In this video, learn how to craft a silky vocal that sits perfectly in the mix, and add character and grit to a drum bus. Learn More”,
“vid_url” : $ sce.trustAsResourceUrl(“https://www.youtube.com/embed/FK1luurbU_4”)
},
{
“title” : “Neve 33609 Compressor”,
“desc” : “Renowned for its musical nonlinear distortion, the Neve 33609 compressor is a modern classic. In this video, you’ll learn how to use the Neve 33609 plug-in to add punch to drums and “glue” your mixes with unmistakable Neve character and cohesion. Learn More”,
“vid_url” : $ sce.trustAsResourceUrl(“https://www.youtube.com/embed/jUImnuWq5q8”)
}
];

$ scope.getHtml = function(html){
return $ sce.trustAsHtml(html);
};

});

App.filter(‘html’, function($ sce) {
return function(val) {
return $ sce.trustAsHtml(val);
};
});

App.filter(‘startFrom’, function() {
return function(input, start) {
if(input) {
start = +start; //parse to int
return input.slice(start);
}
return [];
}
});


Quick and Simple Ombre Pom Poms with Robert Mahar

Learn how to make the yarn pom poms that finish of this pajaki with step-by-step instructions and a video tutorial from crafter, Robert Mahar.

Los Angeles-based designer and maker Robert Mahar specializes in unique crafts that are easy to do yourself. Recently he demonstrated how to make ombre yarn pom poms, which can then be used to finish off Pajaki chandeliers.

You can make a quick and simple ombre pom pom using any colors of yarn you prefer, then incorporate your finished product into your chandeliers or other projects.

What You’ll Need

Yarn (monochromatic or up to three colors for an ombre look)
Regular size Pom Pom Maker, available at most craft stores
Button-and-craft thread
Pair of scissors

Once you’ve gathered your supplies, follow Robert Maher’s instructions on using a Pom Pom maker to make beautiful pom poms for your Pajaki chandelier.

Step one. Extend one of the pairs of arms on your Pom Pom Maker. Set each ball of yarn in a small bowl to hold it in place while you work.

Step two. Press the darkest color of yarn to the flat side of your Pom Pom Maker with your thumb. Wrap the yarn around the two arched components of the arm. Completely cover the arches with the yarn.

Step three. Once your arch is covered, cut the yarn and begin covering the same arm with the second-lightest color of yarn in the same manner.

Step four. Once you’ve covered the arm with the second color, snip and start wrapping the lightest color of yarn in the same manner. Once you have so much yarn that the angle of the arch has completely disappeared, close the arm and snip any loose threads.

Step five. Repeat the same process on the second arm of the Pom Pom Maker. Once the second arm is filled with all three colors of yarn, close the arm and snip all loose threads.

Step six. Note the cutting channel in the center of the ridge between the two arms. Use a pair of scissors to cut all yarn in that channel. Thicker yarn may require more effort to cut. As you cut, you’ll begin to see the pom pom forming.

Step seven. Flip the Pom Pom maker over and cut the thread in the cutting channel on the other side.

Step eight. Cut a piece of button-and-craft thread and slip it into the channel on the outside of the now-closed arms. Wrap the thread around and tie a knot. Pull it taut, then wrap it around and tie a double knot on the opposite side.

Step nine. Open the arms on both sides and separate the halves to completely remove the pom pom. Holding the button-and craft thread, shake the pom pom to extend all loose yarn.

Step ten. Flatten the pom pom into a disc shape. Use the scissors to trim all the way around in a circular fashion to remove all longer threads. This will round the pom pom out. Flatten other sides and trim to make sure you get as many longer threads as possible.

Learn how to make a yarn pom pom with step-by-step instructions and a video tutorial from crafter, Robert Mahar.

You can create multiple ombre pom poms and use them in your Pajaki chandelier or to top off gift boxes.

To learn how to make these chandeliers for your home, check out Robert Mahar’s CreativeLive class, Stylish Pajaki Chandeliers.

The post Quick and Simple Ombre Pom Poms with Robert Mahar appeared first on CreativeLive Blog.


Learn How to Make Your Own Perfect Printables

Pretty Spring Bookmark Printables-6

Printables are a fun and inexpensive way to customize a party, gift or even home décor! Creating custom cake toppers for a party or an inspirational quote to hang on your wall can be as easy as doing a Google search for the thousands of free printables online.

However, if you want to create something custom to fit your needs, you can learn to create your own! You’ll need to choose the right software and learning program, and you’ll be well on your way to making amazing and unique printables.

Kindness-is-Beautiful-FREE-Printable-Word-Art-8

DESIGN PROGRAMS
You can learn to design printables with free options like Canva, or Paint. These programs are fine for basic designs, but can be very limiting. If you would like completely custom designs, programs like Adobe Photoshop and Illustrator are excellent.

Adobe Illustrator is the best option because graphics are vectors, meaning you can size and resize your images without making them pixelated. You can create poster sized images or cake toppers with the same graphic and the quality of the graphic won’t be affected.

In Illustrator, you can design patterns, complex graphics and work with type. You can learn to design printables fast with the Basic Printable Design Course from Printable Crush. Illustrator is a highly in-depth program, so taking a course is a quick way to learn the basics.

If you’d like to create hand-lettered printables, consider taking a custom lettering class so you can edit your designs in Illustrator. Hand lettering is an excellent way to make a printable truly custom.

PRINTERS
The great thing about printables for personal use is that you don’t need to have a fancy printer or pay a printing company a fortune. Simply print graphics at home with an inkjet or color laser printer. You can find a printer for as little as $ 60 or upwards of $ 2000. Don’t think you need an expensive printer to create incredible graphics. A printer in the $ 100 range should work fine.

The biggest question is whether you should get an inkjet or a laser printer. It depends on your needs. If you plan on printing a lot, the toner in laser printers lasts a long time, but the replacement ink can be pricey. The color on laser printers is much more vibrant than an inkjet. However, inkjet ink is relatively inexpensive but plan on replacing it often. Inkjets also print photos better, so if you use photography in your printables, that is something to consider.

CUTTING TOOLS
There are so many options for cutting out your printable designs. You can use a paper trimmer for straight lines and scissors for more intricate objects. If you plan on creating party printables, get a 2” round hole punch for cupcake toppers and gift tags. It’s a minimal investment that will save you hours of time, and your hands will thank you. Also, check out the hole punch aisle at your local craft store for more options.

Printablecrush-3

For maximum efficiency with cutting printables, consider in investing in a cutting tool like the Silhouette Cameo or Cricut Explore. Both allow you to print out any shape and cut around the printable. It takes minutes to set up the file and cut compared to hours of using scissors.

ADHESIVES AND OTHER TOOLS
You’ll need adhesives to assemble certain printables, like attaching cupcake toppers to paper straws. A printable designer’s go-to adhesive is usually a hot glue gun. They’re inexpensive, and the glue is guaranteed to keep everything in place. You can also use glue dots, double sided tape (permanent is preferred), glue sticks, or regular tape.

Another handy tool for printable assembly is a score board. You’ll use it to make creases in paper for easy and precise folding.

Don’t feel the need to buy all these items at once. It takes time to acquire all the tools for printables, but in the end, you’ll find that the investment will be small for a fun and creative hobby or business in printable design.

Need a little inspiration to get started? Download this printable quote and pin it to your cork board to keep you inspired.

function ss21158() {
jQuery(‘#stepswrap1158’).slideDown(500);
ga(‘send’, ‘event’, ‘Download button’, ‘Pre-Email Click’, ‘Printable-Quote’);
}
function ss31158() {
var pdflink=’http://blog.creativelive.com/wp-content/uploads/2016/05/CreativityQuote.pdf’;
document.getElementById(‘s2ddownload1158’).href = pdflink;
document.getElementById(‘s2ddownload1158’).click();
document.getElementById(‘stepswrap1158’).innerHTML = ‘

Thank you, your download has started

If it hasn\’t, click here to retry.

‘;
ga(‘send’, ‘event’, ‘Download button’, ‘Post-Email Click’, ‘Printable-Quote’);
}

Enter Your Email to Download the Guide











By entering your e-mail, you are subscribing to our newsletter,
but you can unsubscribe at any time.

The post Learn How to Make Your Own Perfect Printables appeared first on CreativeLive Blog.